Company News
Deepening Asia-Pacific Layout to Empower Global Growth – Chairman Su Ertian Leads a Delegation for an Inspection Tour to Japan

2025-09-09

classification:Company News

[Company News] On September 8-9, 2025, Su Ertian, Board Chairman of Global New Material International, led the core management team of Susonity and executives of Chesir to visit Susonity Japan in Tokyo and the Susonity factory in Onahama, Fukushima. The trip aims to accelerate the strategic layout in the Asia-Pacific region, deepen global resource integration and regional synergy, and further consolidate the group’s leading position in the global new materials field.

Deepening the Strategic Pivot in Asia-Pacific Region

In Tokyo, Chairman Su Ertian and his team engaged in in-depth exchanges with the management and business team of Susonity Japan, and listened comprehensively to work reports on market expansion, customer service and technical support systems. The exchange focused on market trends in key areas such as high-performance materials, high-end cosmetics, and automotive coatings in Japan.

“The Susonity Japan team is not only an important force for us to follow industry trends in the Asia-Pacific market, but also a bridge connecting diverse customer needs and a showcase of the group’s high-end brand image and outstanding service capabilities,” said Chairman Su Ertian. In the future, we will continue to deepen our localized operations, accurately capture market trends, and quickly feed back cutting-edge demands to the global R&D and production system to truly achieve efficient synergy of the global value chain.”

Strengthening the Synergy between Technology and Manufacturing

At the Onahama plant, Chairman Su Ertian and his team inspected the production workshop, research and development laboratory and quality inspection center, and had in-depth discussions with the Japanese technical and management team on issues such as production processes, quality control and supply chain management. He affirmed the meticulousness of the Japanese team in terms of process details and quality standards, and emphasized the need to combine this craftsmanship spirit with the group’s global culture of innovation to create a dual advantage of “quality + innovation”.

“The Japanese market plays an important strategic role in the global high-end materials sector, and the Onahama plant is a key link in our global manufacturing and R&D network. In the future, we will further promote efficient interaction between Onahama with R&D and production sites in Germany, the United States, South Korea and Liuzhou to build a truly global new materials technology platform.” Chairman Su Ertian said.

ESG and Sustainability Commitments

Fukushima holds a special position in the field of energy and environmental protection in Japan. Chairman Su Ertian particularly emphasized that the group will continue to uphold the concepts of green manufacturing, sustainable development and ESG governance, fully implement environmental standards in the Japanese market, and respond to the expectations of customers and society with a global sense of responsibility.

Future Expectation

Through this in-depth inspection to Tokyo and Onahama, GNMI further identified the potentials for collaborative innovation among global business units such as Susonity, Chesir and CQV. In the future, GNMI will continue to strengthen the collaboration of global R&D and market networks, accelerate the construction of digital and intelligent manufacturing systems, and enhance supply chain resilience and operational efficiency.

Chairman Su Ertian expressed in his concluding remarks that Japan business is not only an important part of our Asia-Pacific strategy, but also a frontier for us to connect global high-end customers, accelerate technological iteration and lead the sustainable development of the industry. We will closely integrate Japan’s technological advantages, channel resources with the group’s global strategy to jointly build a new materials technology platform with global influence.

This Japan visit is not only a practical business inspection, but also an important step for GNMI towards deep integration with globalization, demonstrating the strategic determination and action of GNMI to empower global growth with materials technology.