Guangxi Chesir Pearl Materials Co., Ltd. (hereinafter referred to as “the Company”) is a wholly-owned domestic subsidiary of Global New Material International Holdings Limited (stock abbreviation: Global New Material International, stock code: 06616.HK). As a national high-tech enterprise specializing in the research and development, production and sales of pearlescent materials, synthetic mica and new energy materials, the Company’s comprehensive strength ranks among the top in the global industry. It has been honored with a number of important titles, including “National Green Factory”, “China’s 500 Most Valuable Brands”, “National Intellectual Property Advantage Enterprise”, “Model Workers’ Home of the All-China Federation of Trade Unions”, and a “little giant company”.
As the undertaking entity for the key basic new material, synthetic mica initiatives under the National Industrial Foundation Enhancement Programme, the Company not only independently controls the end-to end core process technology of synthetic mica with dozens of core patents, but also builds a solid industrial technology barrier; The Company’s technology center, which brings together world-class R&D teams led by professors and doctors and is equipped with advanced testing and experimental equipment, has been successfully recognized as a provincial “Enterprise Technology Center” and “Engineering Technology Research Center for Pearlescent Materials”, laying a solid foundation for technological innovation. At the same time, the Company’s newly built Phase II production base, as a leading intelligent factory for pearlescent materials in the global industry, leads other enterprises in the global industry in terms of operating costs, production efficiency, energy conservation and environmental protection, and intelligent manufacturing, injecting strong impetus into high-quality development.
Leveraging its global strategic layout, Global New Material International, Chesir’s parent company, has successively acquired and integrated high-quality industrial resources such as South Korea’s CQV and Germany’s SUSONITY in recent years, and has built a global industrial system covering Asia, Europe and America. Chesir’s product portfolio now covers core segments such as pearlescent effect pigments (a diversified product portfolio based on natural mica, synthetic mica, glass flakes, silica, alumina, etc.), synthetic mica, cosmetic active ingredients, industrial and automotive coating materials, new energy materials, and sustainable green materials，widely used in automotive, cosmetics, electronics, new energy and high-end manufacturing and exported to more than 150 countries and regions around the world.
Chesir adheres to the core values of “innovation-driven, customer first, sustainable development, employee growth, honest operation, and pursuit of excellence”. Through continuous technological innovation and quality service, it focuses on providing customers with intelligent and high-performance technological solutions, promoting the development of various industries towards a greener and more sustainable future. Our goal is not only to be a leader in the industry, but also to be a force driving social and environmental progress.
