From September 2nd to 4th, the 2017 China International Trademark Brand Festival, co-sponsored by the China Trademark Association and the Guangxi Zhuang Autonomous Industry and Commerce Bureau, opened at the Guilin International Convention and Exhibition Center. Guangxi Chesir Pearl Material Co., Ltd. appeared at the venue with the “Chesir” trademark and a series of innovative products, and was selected as the Guangxi brand to participate in the signing ceremony. The leaders of the China Trademark Association Wang Peizhang and the director of the Bureau of Industry and Commerce of the Autonomous Region Zhang Hong attended the event.
The theme of this year’s Trademark Brand Festival is “Trademark Brand Protection, Innovation, Shared Development”, which attracted many domestic and foreign companies and intellectual property experts to participate. Chesir exhibited many innovative pearlescent pigment products such as high-quality synthetic mica, diamond series, color travel series through the brand festival window. During the exhibition in just a few days, the “Seven Pearlescent” trademark and brand products of Chesir received much attention from the leaders of all parties and customers, and a number of large customer orders were signed on-site.
As a state-level high-tech enterprise, Chesir has always attached importance to independent innovation and intellectual property protection. With the support of a strong technical R & D team, R & D and innovation capabilities have been at the forefront of the industry. At present, based on the improvement of industrial pearl material product series, the company focuses on the research and development of high-end cosmetics series, automotive weather resistance series, a number of internationally advanced models have been successfully introduced to the global market. Products with the “Chesir” trademark brand have been sold to more than 30 countries and regions around the world.
Chesir’s first trademark “7CHESIR” was officially authorized on May 9, 2014, and the “7CHESIR” brand pearl material product was awarded the 2015 Guangxi Famous Brand Product. At present, the company has 2 trademarks and 13 trademarks have been accepted for application, of which the “7CHESIR” trademark is applying to become a well-known trademark in Guangxi. The company has 17 invention patents and passed the national intellectual property management system certification. Thanks to the protection of intellectual property rights and the improvement of brand awareness, the visibility and brand value of Chesir trademarks and brands in the global pearl industry have continued to increase, driving the company’s continuous and rapid growth in business performance. In the next step, the company will continue to strengthen the company’s brand building and intellectual property management in accordance with the “four leading” strategy, and build Chesir trademark and brand into internationally renowned trademarks and brands.