From September 28 to 30, the Middle East Coatings Show 2026—a major exhibition platform for the coatings, inks, and fine chemicals sectors—officially opened at the Dubai Exhibition Center (North Halls, Expo City Dubai). The exhibition brings together leading global companies from across the coatings industry chain, focusing on industrial upgrading, the transition to green and low-carbon practices, and innovation in specialty materials applications. It serves as a core business matching platform connecting the Middle East’s high-demand market with cutting-edge global technologies.

As a professional supplier long dedicated to the R&D and production of high-end new materials, Chesir, a brand under Global New Material International, showcased its core products and technical solutions at Booth [NH71] to precisely address the emerging development needs of the Middle Eastern coatings market.

Driven by the ongoing implementation of the “Vision 2030” strategies in countries such as the United Arab Emirates and Saudi Arabia, the Middle East is witnessing a surge in infrastructure expansion, new city development, green building initiatives, and industrial upgrading projects—all of which continue to fuel strong market demand for high-performance, eco-friendly coatings. At the same time, the Middle East’s extreme climate—characterized by high temperatures, intense sunlight, high humidity, high salt fog, and strong ultraviolet radiation—combined with increasingly stringent regional VOC environmental regulations, imposes dual, rigorous demands on coatings in terms of weather resistance, corrosion resistance, stability, and low-carbon attributes. As a result, high-end functional coating materials have become the core of industry competition.

At this exhibition, Chesir, focusing on the localized needs of the Middle Eastern market, showcased to professional visitors from the Middle East and around the world a product portfolio of weather-resistant, stable, low-carbon, and eco-friendly pearlescent materials. It provided tailored pearlescent material solutions specifically designed for regional operating conditions—solutions that not only effectively enhance the performance of end-use coatings and meet the long-term demands of various operating environments but also deliver a refined and diverse aesthetic texture to building facades, industrial equipment, and high-end coatings with a refined and diverse aesthetic texture, striking a balance between the protective function and decorative value of the coatings.

At the exhibition, Chesir team engaged in in-depth discussions with overseas buyers, local coatings companies, and industry peers. Many clients, taking into account the local climate—characterized by high temperatures, intense sunlight, and sandstorm erosion—as well as specific construction conditions, focused their inquiries on product selection, application solutions for specific scenarios, and formulation recommendations. Chesir’s technical and sales teams provided precise, one-on-one answers to questions. By addressing the practical needs of the Middle East—such as architectural coatings, industrial corrosion protection, and powder coating—they offered clients professional, customized material pairing recommendations and technical implementation strategies. The atmosphere of on-site discussions and exchanges was exceptionally lively.

The exhibition runs for three days. Chesir team is at Booth NH71 and sincerely welcomes new and existing clients, as well as industry peers from around the world, to visit, exchange ideas, and discuss cooperation opportunities, so that together we can tap into the new blue ocean of the Middle Eastern coatings market!