From September 3rd to 6th, the 21st China International Small and Medium Enterprises Fair was grandly held at the Canton Fair Complex. Guangxi Chesir Pearl Material Co., Ltd., a subsidiary of Global New Material International, showcased a variety of independently developed new pearlescent materials, synthetic mica and other products in the specialized, innovative, and high-quality product exhibition area for provinces, autonomous regions and cities of China, presenting the innovative strength and digital transformation achievements of China’s new material enterprises to global buyers.

This fair focused on the theme of “AI Empowering Small and Medium-sized Enterprises” and for the first time it set up an exhibition area for APEC (Asia-Pacific Economic Cooperation) member economies, gathering over 2,000 high-quality enterprises from 43 countries and regions around the world, focusing on artificial intelligence, high-end new materials, new energy, and high-end equipment, and building an internationalized and professional technical exchange and business cooperation platform.

As a specialized, innovative, and high-quality enterprise in the field of new materials, Chesir has been deeply engaged in the research and development and industrialization of high-end new materials for over ten years. It has always taken technological autonomy, production digitalization, and production of premium product as its core development paths, breaking through the technical barriers of overseas high-end pearlescent materials, and achieving full-chain self-control production of synthetic mica and high-end pearlescent materials. On this fair Chesir  focused on high-value core application scenarios such as high-end automotive coating, new energy BIPV, intelligent robot appearance accessories, high-end cosmetics and makeup, and building weather-resistant decoration, and showcased customized material solutions tailored to different industry pain points, precisely connecting with the high-end market demand of the middle and downstream.

Digitalization and intelligent transformation are the core advantages of Chesir in empowering industrial upgrading. In recent years. It has focused on promoting digital manufacturing at the production end, built a digitalized production workshop, and utilized automated production lines and digitalized control systems to achieve full-chain digitalized control of synthetic mica and pearlescent materials from raw materials to finished products, effectively improving product consistency and production efficiency. By deeply integrating new-generation information technology into new material manufacturing, Chesir uses digitalization and intelligent transformation to solidify its global competitiveness and provide more stable and high-quality product and service for downstream customers.

During the fair, Chesir team had in-depth exchanges with customers, industry partners, and clients of upstream and downstream in the industry, exchanged opinions on topics such as new material domestic substitution, downstream application pain points, and sustainable material development, explored cooperation opportunities, and further expanded domestic and international market channels.

Through the international platform of the Fair, Chesir not only realized the display of products and technologies to the outside world, but also gained valuable opportunities to link with global resources and keep up with the latest developments in the industry. Chesir will continue to take digitalization innovation as the core leverage, continuously enhance the technical competitiveness of new materials, rely on the global collaborative advantages of GNMI, deeply explore the field of high-end new materials, supply high-quality new material to support the upgrading of the industrial chain, and contribute to the promotion of new industrialization.