The China International Coatings Show (CHINACOAT 2025), the world’s top coatings industry event, opened grandly at the Shanghai New International Expo Center on November 25. The China International Coatings Show is a core platform for the first release of cutting-edge technologies and the connection of industrial resources. This year, more than 1,460 exhibitors from over 100 countries and regions participated, setting a record for the largest scale ever.

Global New Materials International, with its three brands of SUSONITY, Chesir and CQV participating together for the first time, with the core theme of “Material Innovation Empowering Industry Upgrading”, showcased the latest achievements in pearlescent materials, high-end coatings and color technology, attracting the attention of many professional visitors from home and abroad on the first day.

Each of the three brands showcases its strengths and precisely meets market demands

At the show, Global New Material International showcased the group’s technological strength and market insight through the differentiated layout of its three brands.

▌SUSONITY (Booth W2.C01) :

Brand rebirth + Quality upgrade, anchored to high-end manufacturing demands

SUSONITY presents itself with a new image of “The Beauty of Pearl, the Light of Technology, and the Rebirth of a Brand”, with its core strengths focused on three highlights: “Condensed materials, superior visibility, and rich layering”. The “Snow Leopard White” pearlescent series, with its innovative formula, reduces the amount of material while still presenting a full and brilliant visual effect, with a prominent visible performance, and with the addition of multiple light and shadow refractions to form a deeper layering, precisely hitting the core demand for differentiated materials in high-end manufacturing fields such as automobiles and 3C. The CMF Color Inspiration series Singularity, presented simultaneously, deeply predicts the color trends of automotive electrification and youthfulness, injecting more creative possibilities into product design. The booth’s popularity continued to rise, and professional visitors stopped to inquire and experience, highly recognizing its dual advantages of high efficiency and practicality as well as upgraded quality.

▌ Chesir(Booth E4.A09) :

All-scenario coverage + all-domain communication, precisely reaching the target customers

With the “industrial-grade + life-grade” dual-track layout at its core, Chesir designs and builds a rich and diverse exhibition booth space, fully showcasing core achievements such as synthetic mica, artistic paint, colored photovoltaic materials, AI robot color, automotive color solutions, etc. The industrial-grade area focuses on the supply of professional materials for automotive, high-end manufacturing and other scenarios, while the life-grade area extends to areas such as artistic coatings, achieving full coverage of scenario demands and allowing audiences from different fields to find suitable solutions. The first day of the special live broadcast, in the form of “technical expert analysis + cloud interaction”, not only deeply interpreted the technical advantages of industrial-grade materials and the application scenarios of life-grade products, but also successfully attracted more than 10,000 people to participate online, efficiently directing online traffic to the offline booths. The negotiation area was fully occupied, achieving a two-way efficient conversion of brand communication and business cooperation.

▌CQV (Booth W2.E29 ) :

Technological breakthroughs and performance innovations showcase hardcore R&D capabilities

CQV takes “technological innovation driving color purity upgrade” as its core direction, focuses on the dual core of “durability + stability”, and achieves the ultimate breakthrough in color performance with its hardcore R&D strength. The new Multiorora™ chameleon collection offers purer color performance while maintaining the dynamic effect of different colors at different angles, providing more possibilities for design; The Alkor™ series of high-end metallic silver breaks through key technical bottlenecks, presenting a purer metallic texture and excellent adhesion, meeting the strict requirements of high-end industrial manufacturing for color purity and performance stability. Many industry experts stopped by the booth and engaged in in-depth discussions on the technical implementation details of the product’s color purity, fully recognizing its innovative achievements in the field of color optimization.

The path of innovation begins with communication and continues with cooperation. On the first day of the exhibition, opportunities flourish. We are ready to invite customers and partners from all over the world to our booth to start a deep conversation about color, materials and the future and seize the opportunity for cooperation!

Booth information:

▶ SUSONITY: W2.C01

▶ Chesir: E4.A09

▶ CQV: W2.E29

Tomorrow’s Highlights Preview

On November 26, SUSONITY will host a “SUSO Technology Exchange Meeting” focusing on “From Electrification to Sensory Perception: CMF Design Drives the Future Car Experience” to explore innovative directions in the automotive field; Chesir will continue to provide in-depth analysis of powder and artistic coating application solutions through live streaming.

As the show continues at the Shanghai New International Expo Center, we look forward to meeting you and creating more sparks of cooperation together!