Company News
An In-depth Tour by Global New Material International Investors: Visiting SUSONITY China and Japan and Witnessing Global Innovation Strength

2025-11-09

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From November 6th to 7th, Global New Material International Holdings (06616.HK) organized investment institutions and analyst representatives for the first time to visit the SUSONITY China office in Shanghai (Lanshi Functional Materials (Shanghai) Co., LTD.) and the SUSONITY factory in Japan as a start for a series of exchange activities. Representatives from dozens of investment institutions and analysts visited the core facilities of SUSONITY, including production workshops and R&D laboratories, and engaged in in-depth conversations with SUSONITY management on the group’s global strategic layout, technological innovation breakthroughs, industrial chain synergy mechanisms and business growth paths, gaining a comprehensive understanding of SUSONITY’s strong development capabilities as a core business segment of the group and highlighting the latest achievements of the global implementation of the Group’s “Materials + Innovation + All scenarios” strategy.

In Shanghai, SUSONITY China team not only presented the latest progress in core areas such as automotive coatings, cosmetics and industrial functional materials to the visiting guests, but also, based on the brand concept of “Beyond Effects, Infinite Possibilities”, systematically introduced the collaborative innovation capabilities of SUSONITY ‘three global production bases and its Asian application laboratory as well as leading achievements in automotive color aesthetics, personal care active ingredients, optical functional materials, etc.

With the rapid development of new energy vehicles, cosmetics and electronics industries, SUSONITY’s core material technology is facing a broader application space. The company continues to innovate in areas such as high-purity alumina-based functional materials, sustainable pigments and active substances, driving high-value-added materials from research and development to industrialization and providing more competitive surface solutions for global customers.

At SUSONITY Japan plant, visiting team took a look at its highly automated alumina flake and pearlescent material production lines and had in-depth exchanges with the core team of SUSONITY Japan. The Japanese factory is renowned for its unique production technology of high-end alumina flake based pearlescent pigments, precision manufacturing and digitalized control. Core equipment operates intelligently 24 hours a day, key processes are monitored with full-process data, and it is equipped with the only SUSONITY intelligent color control system in the global surface performance materials industry. The management team focused on global synergy, intelligent manufacturing and technological leadership, and investors highly praised its “highly intelligent and precise quality control” capabilities and expected its continuous breakthroughs in new energy vehicles, high-end cosmetics, semiconductors and other fields.

As a continuation and elevation of the former Merck Surface Solutions division, SUSONITY inherits the technical genes of iconic brands such as Xirallic®, Iriodin®, Colorstream® and, with the support of the GNMI Group, further expands its industrial landscape in new substrates, new effects and new materials. With a deep research foundation and a global customer network, SUSONITY continues to lead technological innovation in pearlescent effect pigments, active substances and functional materials, providing sustainable, high-value-added surface solutions for automotive painting, cosmetics, protection, plastics and optical industries.

“SUSONITY has demonstrated strong R&D and manufacturing capabilities in the field of global surface performance materials, and its technological value will be further highlighted in the future with the rapid development of new energy and AI industries,” said a representative of an investment institution during the exchange. “Global New Material International has a steady pace of integration and innovation, especially with leading potentials in high-end materials and sustainable development,” noted another analyst.

The exchange was highly recognized by investors. All parties agreed that SUSONITY not only represents the technical benchmark in the field of global surface solutions, but also embodies GNMI Group’s development spirit of “innovation-driven, professional foundation, passionate empowerment”. In the future, SUSONITY will continue to rely on its global R&D and application platform to accelerate local innovation transformation and help global customers “shape the beauty of the future with color and technology”.

Global New Material International expressed that it will continue to use technological innovation as an engine and global synergy as a drive to create long-term sustainable value for shareholders, customers and partners.